How to Create a Membership Site? How to Create a Subscription Website 2022
Chances are, you’ve heard about membership sites and generating revenues.
Maybe you’re interested in developing a modern source of recurring revenue.
Maybe you’re a little skeptical and wondering whether or not to believe what’s trending on the Internet about starting a membership site.
The real question here is:
Should you invest your money in developing a membership site? Will your decision generate revenues?
Think. Launch. Grow.
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Google will, of course, will answer your question: How to create a membership website?
However, you first need to know whether the concept will work for you. What can be even worse is when you’re not even sure what a membership site is.
If you are feeling lost and seeking an answer to the most pertinent question: How to create a subscription website?
Then this blog post is for you. Let’s start from the basics!
What Is A Membership Site?
A membership site is a private part of your website where registered users get access to special/gated content. A gate is a barrier that limits access to the content and is available to those who pay or to whom you provide access.
A good example of a membership site would be a clothing site where a visitor could shop for clothing on the website without an account. However, if they sign up for a VIP community, they would get special perks, sales alerts, discounts, and more.
Your subscription site can include all sorts of content like online courses, videos, coaching, etc. Besides, you can also choose to have different membership tiers and create different content for different levels of payment. Besides that, if you want to know the app development cost then you’re at the right place.
The membership content can include any of the following:
- Blog-style articles
- White papers
This way, the site owner (that’s you!) can earn recurring revenue.
Recurring revenue is the income you generate from membership dues for the duration of the member’s subscription.
Also read: How To Develop An App For Android?
How To Create A Subscription Website?
Time needed: 10 days, 1 hour and 1 minute.
Let’s see how you can monetize your content, generate leads, and improve the visitor experience. Here’s how to create a membership website.
- Step 1: Identify Your Target Audience
Targeting the right audience is highly imperative when starting a new business. While choosing your audience, you must bear in mind that trying to reach as many people as possible will end up appealing to no one.
Focus on a specific niche and create highly useful content for them. You can customize your website that resonates with your niche. Having a focused audience will allow you to market your site more effectively. Once you have identified your audience, you can advertise your membership website among niche communities and platforms.
Make sure the niche is large enough to sustain your growing membership site. Find sites that are flourishing to generate more profits.
- Step 2: Decide On A Membership Model
The second stage requires you to decide on a membership model and decide the content you offer to your customers.
Then decide whether you’ll offer a single membership or multi-tier membership. While the former will allow visitors to pay once and access the gated content, the latter will unlock more content and perks as they purchase higher membership levels.
Next, you’ll create a pricing model. You can offer free membership if your objective is to capture customer information and drive engagement.
If you decide to charge a fee, it can be in the form of a one-time payment or a recurring cost. With one-time payments, you can generate a sudden influx of cash. Meanwhile, recurring payments will provide steady revenue to sustain your membership site.
- Step 3: Choose A Platform
Purchasing a ready-made solution to upload your content is a great way to launch a membership site fast. However, the scope for customization is less.
On the other hand, you can opt for a Content Management System (CMS). The benefit is that you can add the necessary membership features. With this option, you can tailor the platform to suit your requirements.
It would help if you also considered web hosting to feature personalized content and make it accessible to a large number of users. As membership sites feature lots of personalized content, it’s important for membership sites.
Choose a hosting plan that can keep your membership site running smoothly and seamlessly.
- Step 4: Create Members-only Content
The uniqueness and quality of your content determine the conversion rate and the value you will offer to your target audience.
Members-only content refers to the gated content that will be available only to the registered members and cannot be accessed by the general public.
Alternatively, you can offer a more convenient experience by offering customers the option to register with your club online. Create content in advance to improve the membership experience so that the visitor is not greeted by an empty website.
- Step 5: Track The Membership Site’s Performance
Your membership site’s performance impacts conversion rates. Its slow loading speed can keep the visitors away and prevent them from becoming paying members.
If the visitors become your site’s members and the site underperforms, they can abandon their memberships. Optimize site speed to keep the visitors loyal to your site.
The Major Benefits Of Creating A Membership Site
Want to ensure you’re making the right decision before creating a membership site? We have brought you the advantages of starting a membership site.
- Recurring Revenue
Starting your own business can be overwhelming, and your sales may vary from month to month when you’re providing a service or product.
In the case of membership sites, membership does not have to come with a price tag. Moreover, free content is likely to attract more visitors.
You can set up a membership fee for your content on a monthly or yearly basis. Besides, you can ask users to pay to access certain areas of your site, like a particular course or service.
- Way To Deliver More Focused Value To The Clients
You can increase the value of your top-notch expertise by limiting access to some of the exclusive content. Within a membership site, you can create courses with content that builds on itself. For instance, you can create some introductory courses and lead to more advanced course material.
- Introduces You To A Pre-qualified Audience For Marketing & Upselling
One of the benefits of running a membership website is that it provides you with a pre-qualified audience to market your products or services.
You have to think of the concept in the way that your site members are already interested in your offerings. This is why they have decided to pay for the membership.
In other words, your paying members are the best possible candidates for:
- Targeted marketing
- Segmented marketing
The members will exhibit higher levels of interest, engagement, and conversion. Once you obtain enough information about the members’ wants and needs, you can better develop the new content or products you are planning to sell.
- Offers Exponential Growth Potential
If you are seriously interested in learning how to build a membership website, you must know that owning a membership website will bring exponential growth and vertical scalability.
- Creating A Community
When you build a membership site, you are laying the foundation of a community.
New members will become paying members because they are interested in your website’s niche. Additionally, the members also become a part of interactive and exclusive content.
You can build quality and strong communication between yourself and your members by developing a well-run membership site.
- Refines Content
Creating and owning a membership site means you will be required to create fresh content regularly. Your long-term revenues depend on your potential to produce quality content. In turn, it will attain and retain members.
The site will become more valuable to you and your members over time, provided you keep adding fresh content and features for the members.
- Makes You A Respected Source Of Information
As the volume of content and the size and quality of your community increases, your membership site will become more valuable. As a result, the members will derive more value from it and spread word of mouth among their family and friends.
- Establishes Industry Authority
Owning a membership site means you’re introducing to the world that you are a knowledgeable specialist. The content you publish establishes industry authority, which means you are producing volumes of content that will provide value to the members.
The content can be in the form of articles, how-to videos, exclusive podcasts, guides, and industry-specific resources.
- Increases The Impact Of Your Message
Learning how to create a subscription site and then creating one will make a greater impact on your message on the visitors. When a person pays a membership fee, they get a reason to invest their time and attention in what you are offering them.
Sections & Features: What Should A Membership Site Include?
There are a few must-have sections and features that your membership site must include. Let us have a look at them here.
- About Us
The first place where a visitor checks to see if your membership is suitable for them is the ‘About Us’ section. This page gives the visitors an idea about your offerings and why they should subscribe to your site.
- Membership Information
Membership information must include a clear breakdown of your membership levels, pricing, and the benefits associated with each level.
- The Membership Application Form
Provide an online membership application form to make it easy for new members to join and select their preferred membership tier. The visitor must be able to fill in their information to start using the membership site.
- Online Payment Processing System
The online payment processing system allows existing and new members to pay their fees. The system must be efficient and secure for easy payment tracking.
- Member-only Area
It is one of the most crucial sections of your membership site. You have to give members access to the gated content of your membership site. A members-only area allows members to communicate through an online forum and maintain their profile.
- Integration With Membership Management Software
Make sure your membership site integrates well with your membership management software. This will allow you to automate adding new members to your database, updating new information, providing access based on membership levels, and communicating with the members.
Launch a membership website on CMS
Bonus: Types Of Content To Include In Your Membership Site
Online courses are the most common type of content, and structuring one or more topics can serve your members well.
- Live Webinars
You can run regular live training calls or webinars to deliver value to your members. Through live webinars, you can encourage discussions among attendees and can bring in guest experts too.
- Member Calls
Sometimes called “mastermind calls”, this content works well to increase customer engagement and attract more members. They can ask direct questions or talk about the achievements they have made by following your content.
- Content Archives
Record your live sessions and add them to the archives of your membership site. Members who missed a live session can find your content later.
- Community Forums
Community forums keep members subscribed for a long time. Your membership website should have some form of community element in the form of a full-blown forum or a discussion section.
5 Easy steps to build a membership website
- So, you’ve gone through the blog post.
- You’ve picked a niche.
- You’ve built an average website and created some content.
- And you are all set to welcome members, right?
- Well! It’s not that easy.
You have to have a strong membership website. In simpler words, it’s not only about learning how to create a membership website. There must be a skilled team of developers to back your idea and turn it into reality.
RisingMax is your go-to website development partner to develop a membership website to skyrocket your entrepreneurial journey. We are just a call away, and our experts are ready to answer your queries.
Start with consulting us, and you’ll be well on your way toward membership site success.
Remember, you don’t need to be a celebrity to attract a large enough crowd. What do we mean by it? Contact us, and we will explain the ‘why’ of it.
I hope you haven’t forgotten your three free gifts. Here, they are:
- Get one extensive business plan template created by our industry experts.
- Get up to 60% discount on Whitelabel Membership & Subscription Based Website. (Limited Time Offer)
- 1 Year Free Support and Maintainace.